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July 24, 2003 Issue 40

SPECIAL CONFERENCE ISSUE!
Join us at the 13th Annual Pegasus Conference, to be held October 8–10 in Boston, Massachusetts, USA.
Register by contacting Julie Turner at 1-781-398-9700 or juliet@pegasuscom.com.

See our special pricing offer
in "Pegasus Conference Corner"!



"We can remain reactive to the forces that are unjust and limiting or we can begin to think more powerfully and generatively to call people toward another view . . . We must reach for each other in empathy across the rubble of our worst ideas and actions in hopes that old boundaries and distinctions will fade in a common human will for peace with justice."
—Ruth McCambridge, editor-in-chief of Nonprofit Quarterly

"The field of systems thinking is especially effective for enabling people to understand why they have been unsuccessful in solving chronic problems despite their best efforts . . . By understanding the exact nature of the vicious circles we have been trapped in, we can create new patterns of relationships that serve us better."
—David Peter Stroh, principal of Bridgeway Partners

Ruth and David are facilitating the Nonprofit Gathering at this year's Pegasus Conference. Learn more about the gathering.



The People and Ideas That Are Changing Our World

We have now opened a new media gallery on our web site that includes excerpts from landmark presentations by people who have been instrumental in shaping how we think about ourselves, our organizations, and our world. Additions to the gallery will be announced in future issues of Leverage Points.

All of the videos are available at $99 each. Purchase 3 or more for only $75 each. (The discount will not appear in your shopping cart total, but will be reflected in the amount actually charged to your credit card. Discount does not apply to videos in the Leverage Points for Change series.) Click here to see a list of all available videos.

In From Mechanistic to Social Systemic Thinking, Russell Ackoff brings an uncommon simplicity and clarity to describing a new era of systemic understanding that is dawning in our time.

In Leveraging Successful Change Efforts: Moving System Dynamics from the Bedroom to the Dining Room and the Kitchen, Barry Richmond shows how both intellectual and operational understanding of the change process, combined with an appreciation of dynamic complexity, can make organizational change efforts really count.

In Self-Organizing Systems, Margaret Wheatley discusses how through becoming conscious thinkers about living systems we can use the strengths of self-organization to create a capacity for continuous change.

In Sustainable Communities: A Management Challenge, Fritjof Capra identifies the great challenge of our time as creating more ecologically sustainable communities in which we can satisfy our needs without risking the future.

View clips from these videos or order the videos.



Resources on Sustainability

The
Natural Step: A Framework for Large-Scale Change
, featuring Karl-Henrik Robèrt
By establishing a shared set of principles, an organization can begin to develop a framework for large-scale transformation. Karl-Henrik Robèrt shares his experiences and insight into large-scale organizational change efforts from working with The Natural Step, a federation that is helping to mobilize an entire country—Sweden—to address the issues of environmental sustainability and continued prosperity.
Order #V9522, videotape, 73 minutes, $99.00

Creating Sustainable Organizations: Meeting the Economic, Ecological, and Social Challenges of the 21st Century by Sara Schley and Joseph Laur
This volume builds on the Natural Step–a federation of professional associations in Sweden (economists, physicians, business leaders, lawyers, entertainers, and so forth) that is working toward developing a sustainable society. It offers a new model—a triple bottom line—for designing sustainable organizations. The authors also present success stories of actual companies that have achieved sustainability goals.
Order #IMS008, softcover, 20 pages, illustrated, $10.95

The Global Citizen by Donella Meadows
Commenting on world events and issues from a systems point of view, Meadows challenges us to explore the complex connections and interrelationships that shape our world and for which we are all responsible. In a clear, concise, and engaging manner, she provocatively starts the book with the essay "System Dynamics Meets the Press"; other topics include poverty and development, energy we can live with, land use and urban growth, the longing for leadership, unconventional economics, and keeping going when the going gets tough.
Order #OL018, softcover, 85 essays, 300 pages, $17.95



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Pegasus Communications provides resources that help people explore, understand, articulate, and address the challenges they face in the complexities of a changing world. Since 1989, Pegasus has worked to build a community of practitioners through The Systems Thinker® Newsletter, books, audio and videotapes, and its annual Systems Thinking in Action® Conference and other events.

 



FACE TO FACE
The People Who Really Shape Our Organizations: An Interview with Art Kleiner

LEARNING LINKS
Redefining Business Success: The "Triple" Bottom Line

PEGASUS CONFERENCE CORNER
Midsummer Conference Madness—Special Pricing Offers and Financial Aid Opportunities

FROM THE FIELD
Causal Loop Diagrams: A Way to See How People Think
 



FACE TO FACE
The People Who Really Shape Our Organizations: An Interview with Art Kleiner
by Kali Saposnick


What purpose are most organizations seeking to fulfill? In his forthcoming book Who Really Matters: The Core Group Theory of Power, Privilege and Success (Doubleday, October 2003), Art Kleiner asserts that the primary purpose is not—as many of us believe—meeting customers' needs, fostering innovation, or making a better world. Rather, organizations are set up, first and foremost, to fulfill the perceived desires and priorities of a "core group" of people. As such, the success or failure of the organization is determined by the behavior of this key set of individuals.

Art, who will be speaking at Authors' Night at the upcoming Pegasus Conference, asserts that core groups exist in every organization, large or small, for-profit or not-for-profit, private or public sector. Members of this elite set take their power not from their position in the hierarchy, but from the way they influence decisions at every level of the hierarchy. Every organization, at any given moment in time, has its own unique core group pattern; the most influential people might be high-profile shareholders, critical technology specialists, key suppliers, major customers, or members of the company's founding family. Core groups often include "bottlenecks," people who control or manage essential parts of operations, such as the graphic design and production staff of a publishing company, or the veteran school bus administrator of a local school system. In other words, the core group doesn't necessarily comprise just people with hierarchical authority but those who are, for whatever reason, perceived as central to the enterprise by the people who work there.

Read the complete article.

Authors' Night is a free event open to the general public. Your family and friends are welcome to attend. Art Kleiner will be speaking on October 8, from 8:00–9:30 p.m. Learn more.

 



LEARNING LINKS
Redefining Business Success: The "Triple" Bottom Line
by Sara Schley and Joseph Laur

Most of us know that there are certain physical limits we must respect if life on Earth is to thrive and prosper for generations to come. But what are the implications of these limits for business? To answer this question, Karl-Henrik Robčrt and his colleagues at The Natural Step (a Swedish organization that helps businesses and professional organizations explore ways to achieve sustainability) introduced the "funnel" concept.

Because of its shape—wide at the top and narrower at the bottom—a funnel represents the growing constraints that happen when our exponential population growth increases our demand for products and services while weakening Earth's capacity to provide water, fisheries, arable land, food, forest cover, and waste absorption. As time moves forward, more and more constraints (the funnel's narrow end) are placed on business and industry as they struggle to establish prices, compete, and earn a profit.

One way to avoid getting squeezed in the funnel is to view constraints as opportunities for business innovation. Companies that embrace this view attend to the "triple bottom line"—meeting the financial, ecological, and social needs of the present while ensuring that future generations can meet those needs as well. The triple bottom line requires companies to align product and service development strategy with sustainability principles by asking, "How does this particular product, service, or action impact our business, the natural systems that our business uses and relies on, and the communities in which we do business?" Keeping all three of these aspects in focus is a challenge for any organization, but doing so attends to the real bottom line: Building a business that can stand the test of time.

Read the complete article, or see LEVERAGE, No. 22 (November 23, 1998).

Sara Schley and Joe Laur are presenters at this year's conference. Their session, "Filters for Our Minds, Not Filters for Our Pipes: Rethinking Business Success Through Environmental Sustainability," focuses on creating new ways of collaborating in order to preserve and replenish our natural resources. Learn more about their session
.

If you liked this article, go to "Pegasus Highlights" on the right to see additional resources on sustainability.

 



PEGASUS CONFERENCE CORNER
Midsummer Conference Madness—Special Pricing Offers to Help You Make It Through the Dog Days!

Is it heat stroke? No. Is it lunacy? Guess again. A midsummer night's dream? Not quite. It's a Pegasus Conference offer you just can't refuse!

Me, Myself, and I: Register at the current $1395 price and receive a coupon good for $50 worth of Pegasus products at the conference bookstore.

Two for the Show: One person attends for $1395 and the other attends for $795. Both registrations must be submitted together.

Four to Go: Register a team of 4–7 people at today's discounted team price and receive a free copy of the new Pegasus video Teams That Work, which highlights strategies for team success (a $295 value).

Eight Is Great: Register a team of at least 8 people at today's discounted team price and receive a free copy of the new Pegasus video Teams That Work, which highlights strategies for team success, and a CD-Rom of the last 4 volumes of The Systems Thinker Newsletter (a $740 value).

With each passing day, the idea of "Changing Our Organizations to Change the World" becomes increasingly vital to our long-term organizational and global viability. Choose an offer that works for you and sign up now! Offers good through August 15!

Call Julie Turner at 1-781-398-9700 for more information or to register.

Financial Aid Opportunities
Scholarships are still available for the Pegasus Conference. To make this event accessible to more participants, Pegasus Communications offers scholarships on a case-by-case basis to candidates who need partial financial assistance to attend the conference because they or their organizations are unable to pay the full registration fee. Learn more about scholarships and how to apply.

 



FROM THE FIELD
Causal Loop Diagrams: A Way to See How People Think
by Kali Saposnick

How does a group reach mutual understanding of why their actions failed to produce the results they wanted? More important, how do they use that insight to make better decisions in the future? According to Dave Packer, managing partner of the Systems Thinking Collaborative, one of the most effective ways to reach shared understanding is to draw causal loop diagrams (CLDs). A key systems thinking tool, CLDs offer a shared visual language for mapping out a situation. By doing so, a group can agree about the forces at work and explore both the intended and unintended consequences of different strategies.

By depersonalizing the discussion, CLDs can facilitate open communication. Rather than pointing fingers at individuals or departments, participants focus on which variables are inhibiting or improving performance. They identify where they disagree about how the system is behaving and work to clarify their assumptions. In these ways, CLDs can improve the quality of discussions within organizations or teams.

CLDs also help groups recognize the importance of understanding both the short- and long-term effects of decisions. For example, a management team that hopes to improve short-term profitability by cutting R&D may discover that doing so will jeopardize the organization's long-term survival by reducing the number of new products it can launch. Once team members identify the loops that best reflect the behavior of the system, they can gain insight into how they might intervene to move the system in the direction they want to go.

For people interested in improving their communication and decision-making skills using CLDs, the Causal Loop and Stock and Flow Clinic at this year's Pegasus Conference offers a great opportunity. Dave, who is co-facilitating the clinic, coaches participants on how to depict their particular workplace challenges using causal loop or stock and flow diagrams. Like most things, he says, the more you do it, the better you get at it!

 



  Copyright 2003 Pegasus Communications. Leverage Points® can be freely forwarded by e-mail in its entirety. To obtain rights to distribute paper copies of, reproduce, or excerpt any part of Leverage Points, please contact permissions@pegasuscom.com.