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August 21, 2003 Issue 41



"How can we help our kids grasp today's realities and move into adulthood prepared to deal with them? One way to do this is to teach our children to live not just from moment to moment but with an understanding of how problems come about and how new challenges might unfold in the future. This means questioning overly simple explanations of events, looking for patterns in how things happen, experimenting, and even redesigning systems so that they work better for them."
—Linda Booth Sweeney

"The more clearly you can articulate your organization's theories about what leads to success, the more deliberate you can be about investing in the elements that are critical to that success. From a systems thinking perspective, having a core theory of success means moving beyond identifying individual success factors to seeing the linkages that create the reinforcing engines of success within the organization."
—Daniel H. Kim

Linda and Daniel will frame and contextualize the sessions at this year's Pegasus Conference, enabling deeper learning and understanding. Learn more about their backgrounds.



New Peter Senge Videos Launch Pegasus Series
Special pre-publication sale offer below!

Pegasus is pleased to announce the launch of the One on One Video Series with two new productions featuring Peter Senge, author of The Fifth Discipline and one of the most renowned figures in contemporary management thought. The series is designed to bring viewers face to face with the people who are changing the ways we think about our organizations and our world. Its intimate atmosphere and practical, issues-based focus provide a powerful and memorable learning experience for people in organizations of all kinds.

Senge on Leadership
View clip
In this powerfully engaging video, Peter Senge speaks in plain, straight-to-the-point language about crucial leadership issues facing all organizations as they work to create the results they really care about. From proposing alternative roles for leaders that go beyond the destructive hero-CEO myth to underscoring the central position of trust and relationships in collective endeavors, Senge zeros in on pivotal organizational challenges and points a way ahead for all who see themselves as leaders.

Approx. 25 minutes, color, list price $395—Special pre-publication price of $247 until 9/25/03!
Order #VONE001, VHS cassette
Order #VONE001D, DVD

Senge on Change and Learning
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In this gripping discussion, Peter Senge illuminates the crucial role of learning in any successful organizational change effort and helps us understand ways to get beyond frustrating barriers to learning. He underscores the importance of focusing on the human dimension in the workplace and the remarkable capacity of inspired people to work together in service of a larger goal. Perhaps most important, he dispels the illusion that leaders can spearhead organizational change without being ready to change themselves.

Order #VONE002, VHS cassette
Order #VONE002D, DVD
Approx. 25 minutes, color, list price $395—Special pre-publication price of $247 until 9/25/03!

Order Both Videos
List price $595—Special pre-publication price of $389 until 9/25/03!
Order #VONE0102SET, 2 VHS cassettes
Order #VONE0102SETD, 2DVDs

The videos are ideal for use by consultants, trainers, managers, and leaders who plan and lead change efforts or leadership development programs. Each video is divided into four or five sections on specific topics; each section is designed as a stand-alone presentation to set a context for reflective discussion. The video can also be used in its entirety.

The One on One with Peter Senge videos were produced by Pegasus Communications in cooperation with the Society for Organizational Learning. The pre-publication offer is good only until September 25th, so don't miss this one-time opportunity! We expect the videos to ship by October 1st. Order the videos by clicking on the links above or by calling 1-800-272-0945.

"Communicating Change"
—A Series of Three Audio Conferences
with Daniel Aronson of Four Profit, Inc.

Dates: October 21, October 28, and November 4 (Tuesdays, 12 noon-1:15 p.m. EDT/EST)

This fall Pegasus Communications is hosting three audio conferences focused on how to communicate change effectively in your organization, especially during challenging economic times. Sign up for one or all three sessions:

October 21: "Taming the Lion: Communicating Change in Difficult Times"A discussion of the particular challenges that distinguish communicating change when times are tough from doing so when the economy is booming, and a robust model you can apply and adapt to your own change initiatives

October 28: "But My Lion Is Rabid: Unique Challenges in Communicating Change"—An overview and case studies of unusual and/or extreme situations that make it unclear how to apply the "communicating change" model, and techniques for taming your own extreme situation

November 4: "The Three Blind Men and the Lion: Communicating Systems Thinking Change"—A discussion of how integrating systems thinking into change initiatives affects the challenges of communicating change, and skills for applying new tools to your own systems thinking-based change initiative

Learn more about, or register for each audio conference.



Breakfast and Conversation with Ed Schein, on the Lessons Embedded in the Rise and Fall of DEC

Royal Sonesta Hotel, Cambridge, Massachusetts, USA Tuesday, September 23, 2003; 7:30-10:00 a.m.

The Society for Organizational Learning and Pegasus Communications, Inc. are sponsoring a working breakfast with Ed Schein, whose newly released book, DEC is Dead; Long Live DEC: The Lasting Legacy of Digital Equipment Corporation (Berrett-Koehler, June 2003), analyzes DEC's great success and its ultimate failure as a company. Join us to hear the author's reflections and meet with colleagues and DEC alumni to discuss further what we can learn from the DEC story. A signed copy of the book is included in the price of the event. For more information, e-mail LeAnne Grillo, call her at 1-781-398-9700, or click here.



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Pegasus Communications provides resources that help people explore, understand, articulate, and address the challenges they face in the complexities of a changing world. Since 1989, Pegasus has worked to build a community of practitioners through The Systems Thinker® Newsletter, books, audio and videotapes, and its annual Systems Thinking in Action® Conference and other events.

 



FACE TO FACE
Let the Means Take Care of the Ends: An Interview with Tom Johnson and Elaine Johnson

LEARNING LINKS
Growth Is No Friend of Taxpayers

PEGASUS CONFERENCE CORNER
Create Your Own Engine of Success, and
New Healthcare Learning Path

FROM THE FIELD
A Model for Testing Education Reform Strategies
 



FACE TO FACE
Let the Means Take Care of the Ends: An Interview with Tom Johnson and Elaine Johnson
by Kali Saposnick


A few years ago, quality management professor H. Thomas Johnson wrote the award-winning book, Profit Beyond Measure: Extraordinary Results Through Attention to Work and People (The Free Press, 2000), in which he describes a revolutionary concept at play in stable, profitable companies—what he calls "management by means" (MBM). Since the book's publication, Tom has been integrating a strong ecological awareness into MBM practice in his work with local Portland, Oregon, businesses. Educator Elaine Johnson has been introducing MBM to educational institutions, using a pathway to academic excellence that she developed and describes in her books Contextual Teaching and Learning (Corwin Press, 2002) and The Dismantling of American Public Education and How to Stop It (Scarecrow Press, forthcoming).

In their keynote address at the upcoming Pegasus Conference, Tom and Elaine will draw on theory and concrete cases to show the vast discrepancy, in both short- and long-term results, between organizations that focus on achieving arbitrarily set quantitative targets and those that strive to conduct all work in accord with patterns observed in natural systems. They will discuss how schools and companies everywhere can achieve better outcomes by nurturing the means by which results are achieved. The following is a preview of how they're applying these ideas to their work.


"The key problem in the American business world today is that we've lost sight of what business is all about," says Portland State University professor Tom Johnson. "We think it's about accumulating financial wealth and shareholder value, but the fundamental purpose of business, going back thousands of years in human experience, is to meet human economic needs by cultivating creative human talent."

In other words, he asserts, organizations should be set up to develop people's capabilities to meet customers' requirements. Businesses that deviate from this purpose and instead design structures to maximize shareholder wealth at the expense of employees, suppliers, and customers end up generating enormous amounts of waste that appears primarily in two forms: excessive operating costs in the short run and excessive instability in the long run. Often, such businesses destroy the very systems that support them, for example, by polluting the rivers and air of their communities or by closing factories and leaving thousands of people unemployed.

Continue reading the interview.

Learn more about or register for the 2003 Pegasus Conference.

 



LEARNING LINKS
Growth Is No Friend of Taxpayers
by Donella Meadows

The myth persists. Growth is good for us. Development will bring in more tax money. The only way to get our property taxes down is to bring more people, houses, and businesses to a town. So how big do we have to get to reach that magical mystical place where growth will finally start lowering taxes?

Unfortunately, studies over 25 years from all parts of the U.S. are unanimous: Growth raises taxes. For example, a study in DuPage County, Illinois, showed that commercial development was three times more expensive to the towns, and thus the taxpayers, than residential development; another in Springfield, Oregon, showed that after a decade of rapid growth, the city budget had quadrupled, bond indebtedness had quadrupled, and the city's per-person spending had tripled.

In another study, a planner from Eugene, Oregon, calculated that, in order to supply the water, sewage, and education needs of a typical housing development, a town has to provide $24,500 per house in capital costs (such as building schools and roads, and buying fire engines and sand graders). Many towns are now charging "impact fees"—one-time levies on new developments—so existing residents don't end up subsidizing newcomers. But developers apply such steady political pressure against them that the fees are usually way too low, and taxpayers bear the brunt of the cost.

Is it any wonder that the more we grow, the more property taxes keep rising? The wonder is that after years of watching the consequences of growth, we still swallow the idea that if we just keep this Ponzi scheme going a little longer, somehow it will start working in our favor.

Donella H. Meadows, Ph.D., was the founder of the Sustainability Institute, a professor at Dartmouth College, a long-time organic farmer, a journalist, and a systems analyst.

Read the complete article, or see The Systems Thinker, V8N7 (September 1997).

 



PEGASUS CONFERENCE CORNER
Create Your Own Engine of Success

How can we increase the effect we have on our organizations and beyond? By examining the quality of our relationships, for they play a key role in our effectiveness. Then consider the following feedback loop: As the quality of our relationships increases, the quality of our thinking improves. As the quality of our thinking improves, we take better actions and achieve higher, quality results. Achieving high, quality results has a positive effect on the quality of our relationships, creating the reinforcing engine of success below (also see "The Core Theory of Success" Loop in The Systems Thinker, V8N3).
Create your own engine of success by attending the 2003 Pegasus Conference, Changing Our Organizations to Change the World: Systems Thinking in Action, October 8–10 in Boston. Join with colleagues from around the world who are being intentional about developing global networks for change. This year's event will challenge you, surprise you, and give you the tools to make change happen.

Register by September 15 and save $200. Team discounts and financial assistance are available. Call Julie Turner at 1-781-398-9700 for details. Get complete conference information.

New Healthcare Learning Path
The first of its kind at the Pegasus Conference, this special series of concurrent sessions is designed to engage participants in surfacing and understanding the critical health questions that are facing our communities and our world. Facilitator Carolyn Thompson's vast experience in working with a wide variety of healthcare institutions has enabled her to bring together the following distinguished group of "conversation catalysts":

Barak Wolff, former director of public health, State of New Mexico
Kathy Watkins, CEO, Newham Healthcare NHT, London, UK
William Streck, M.D., CEO, and Bertine McKenna, COO, Bassett Healthcare, Cooperstown, New York
Gordon Moore, M.D., professor, Harvard Medical School and Harvard Pilgrim Health Care

These healthcare leaders, representing both public and private organizations in the U.S. and abroad, will offer stories, strategies, and insights from their own experiences of taking a systems approach to transforming healthcare. Learn more about the healthcare learning path.

 



FROM THE FIELD
A Model for Testing Education Reform Strategies

School superintendents, administrators, board members, and others involved in public education face a Herculean task--gaining enough understanding of an infinitely complex system so they can make good decisions about how to allocate resources; determine the impact of district, state, and federal policies on their system; and anticipate future challenges. System dynamics and computer modeling are largely untapped tools that can help them confront this task.

A simulation model for helping K–12 school leaders understand the dynamics of education reform developed by Gary Hirsch represents one promising use of these tools. A creator of learning environments, Gary observed how easily overwhelmed school systems can become by demands for reform. Because initiatives for improving education are rarely presented as single, coherent strategies, schools must respond to an array of proposals, each often crafted independently of the others. If officials choose poorly, the reforms can not only interfere with each other, but seriously harm rather than improve a school's performance.

Hirsch's model provides a framework for helping administrators identify unanticipated and potentially damaging consequences of reform efforts; it can also help them determine combinations of reforms that work well together and are mutually supportive. Not intended as a forecasting or "how-to" tool, the simulation allows officials to test the potential impact on the school system of different variables, for example, changing the traditional curriculum, adjusting staff hours devoted to professional development, or introducing new modes of student assessment.

As they see the scenarios play out, school leaders become more aware of the complex interacting factors involved in the design of any coherent reform. They also develop greater confidence in their ability to implement reform strategies that have a chance for genuinely improving their system's performance.
—KS

Source: Gary Hirsch, "Can Education Reform Get in the Way of Reforming Education? A Simulator for Exploring Reform Strategies," a paper presented at the Systems Thinking & Dynamic Modeling Conference in Durham, New Hampshire, in June 2002

Gary Hirsch is co-facilitating the Educator Gathering at this year's Pegasus Conference on Tuesday, October 7, from 1:00-5:00 p.m. Learn more about the gathering.

 



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